sayintel
Conference playbook

Money20/20 USA 2026, Las Vegas without a booth

Money20/20 is fintech's annual liquidity event. 10,000 people, the entire buying base of the industry under one Venetian roof for 96 hours, on a calendar that locks five weeks before the doors open. If you are not in someone's calendar by mid-September, you are not in their week.

Dates
October 18–21, 2026
Venue
The Venetian, Las Vegas
Format
vegas mega-expo

The four-week play

  1. T-28 days
    Pull the public speaker agenda
    The only window that matters. The 8-45-90 curve says 60-70% of all event-driven conversion comes from outreach started in this three-week window.
  2. T-25 days
    Enrich and score against your ICP
    Keep only the speakers who match. The rest go into a low-priority nurture for next year.
  3. T-21 days
    First touch, talk-specific
    Every M1 references the speaker's actual talk title or a specific line from a recent post, never the product, never the booth. Ask for a 15-minute coffee at the venue, not a demo.
  4. T-14 days
    Track reply rate
    Healthy is 8-15% on a talk-specific opener. The second touch to non-responders reframes around a peer attending the same panel.
  5. T-7 days
    Confirm logistics
    Calendar holds with venue and a specific landmark for everyone who said yes.
  6. On site
    Walk in booked
    The calendar is already full. Outreach misses turn into LinkedIn follow-ups during the event itself.

What's different about Money20/20 USA

  1. 01
    T-35 days is the latest you can start. Senior fintech decision-makers fill their Money20/20 calendar before they fly, by Sunday before the keynote, every serious buyer is booked solid.
  2. 02
    The Venetian is the venue but the deals close at the surrounding bars and restaurants. Book meetings at Tao, Lavo, Bouchon, not at the show floor. Floor meetings get cancelled when the buyer's calendar slips.
  3. 03
    Reference the panel, not the product. Money20/20's agenda is published 10+ weeks out, every speaker has a public hook you can quote in M1.
  4. 04
    Treat speakers from regional banks and credit unions as Tier 1. They have a budget, no booth, and 90% fewer vendors hassling them than the Goldman/JPM speakers.

The thing nobody will tell you

The attendee list Money20/20 sells you doesn't include the people you actually want to meet, most senior buyers turn off the 'visible to attendees' toggle the day they register. The speaker list does include them, by name, with company and panel topic. The data you would pay $40k for is the data Money20/20 publishes on the event homepage.

FAQ

When does Money20/20 USA 2026 happen?

October 18–21, 2026, at The Venetian in Las Vegas. It's the world's largest fintech show, 10,000+ attendees across banks, fintech vendors, payment networks, and investors.

How do you book meetings at Money20/20 if you're not a sponsor?

Start outreach 4–5 weeks out. Pull the speaker agenda, filter for decision-makers at banks, credit unions, and fintech buyers in your ICP, and send talk-specific LinkedIn DMs asking for 15-minute meetings at venues near The Venetian. By the Sunday before the show, every serious buyer's calendar is full.

Is a Money20/20 booth worth it for a fintech startup?

Almost never for early-stage. The startup-row tables capture badge scans, not decisions. The same $25K spent on T-35 speaker outreach typically books 4–6× more qualified meetings. Reserve booths for the year you have a named keynote slot in writing.

Run this play on Money20/20 USA

Sayintel automates the four-week playbook end to end: speaker extraction, enrichment, ICP scoring, and per-speaker draft generation that quotes the actual talk. You approve every send, nothing goes out without your tap.