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Conference playbook

Pavilion GTM Summit 2026 (GTM2026) without a booth

GTM2026 restricts entry to VP-level and above GTM operators, CMOs, CROs, CEOs, VPs of RevOps, and runs a "Circles" format where Sales, Marketing, RevOps, and CEO tracks each get their own room and speaker lineup. No sponsor keynotes, no junior networking, which means every name on the agenda is a decision-maker and a peer, not a lead a vendor bought a slot to reach.

Dates
September 28 – October 1, 2026
Venue
The Glasshouse, New York
Format
invite-only
Official site
attendgtm.com

The four-week play

  1. T-28 days
    Pull the public speaker agenda
    The only window that matters. The 8-45-90 curve says 60-70% of all event-driven conversion comes from outreach started in this three-week window.
  2. T-25 days
    Enrich and score against your ICP
    Keep only the speakers who match. The rest go into a low-priority nurture for next year.
  3. T-21 days
    First touch, talk-specific
    Every M1 references the speaker's actual talk title or a specific line from a recent post, never the product, never the booth. Ask for a 15-minute coffee at the venue, not a demo.
  4. T-14 days
    Track reply rate
    Healthy is 8-15% on a talk-specific opener. The second touch to non-responders reframes around a peer attending the same panel.
  5. T-7 days
    Confirm logistics
    Calendar holds with venue and a specific landmark for everyone who said yes.
  6. On site
    Walk in booked
    The calendar is already full. Outreach misses turn into LinkedIn follow-ups during the event itself.

What's different about GTM2026

  1. 01
    The VP+ gate does your qualifying for you. Anyone speaking or attending GTM2026 already cleared Pavilion's own seniority bar, skip the usual title-guessing and go straight to the speaker list.
  2. 02
    Match each speaker to their Circle, Sales, Marketing, RevOps, or CEO, before reaching out. Each runs its own agenda, and naming the right room signals you read the program, not just the header.
  3. 03
    No vendor keynotes means no conference-generic line works here. Lead with the specific challenge their Circle is built to address.
  4. 04
    New York in late September means VP+ calendars lock early. The T-28 to T-21 window matters more here than at a public-ticket event.

The thing nobody will tell you

The whole point of GTM2026's format is that nobody in the room is there to be sold to, including the speakers. The message that works reads like a peer noticed their session, not like a rep found a badge scan.

FAQ

Who can attend Pavilion's GTM2026?

It's restricted to VP-level and above GTM operators, CMOs, CROs, CEOs, and VPs of RevOps at B2B tech and SaaS companies. There's no general-admission ticket.

What is the "Circles" format at GTM2026?

Sales, Marketing, RevOps, and CEO operators each get a dedicated room with its own speakers and agenda for the day, instead of one shared track.

When is Pavilion's GTM2026?

September 28 to October 1, 2026, at The Glasshouse in New York.

Run this play on GTM2026

Sayintel automates the four-week playbook end to end: speaker extraction, enrichment, ICP scoring, and per-speaker draft generation that quotes the actual talk. You approve every send, nothing goes out without your tap.